With every year, the competition invites bright minds to solve some of the planet's most pressing issues, embodying the spirit of change and the power of ideas. The EF Hult Prize's branding is not just a visual identity; it's a story of transformation, ambition, and the collective dream of a better future.
Find everything you need to create visually cohesive print and digital marketing assets to promote your Qualifiers events anywhere in the world.
EF Hult Prize logo
EF Hult Prize logo
Two panels. One trophy.
The EF Hult Prize mark abstracts the silhouette of the iconic Hult Prize trophy, designed by Yves Béhar. Its flare and stem split into two panels that open upward like growth.
The dark panel, the EF Hult Prize wordmark, the geometry, and the gap between the panels remain constant. The right panel fill is the expressive element of the mark.
Standard & inverted variations
Standard
For light backgrounds. Dark panel in Ink #150007, white wordmark, white EF logo + HIBS Shield in the expression panel.
Download EF Hult Prize logo here.
Inverted (dark or busy backgrounds)
For dark or busy backgrounds. Panel turns paper-white, wordmark turns Ink. The expression panel must keep clear contrast against the background. Use the inverted version whenever the standard dark panel would sink into the background: dark photography, confetti, stage lighting, saturated gradients.
Download EF Hult Prize inverted logo here.
Minimum safe zone
The safe zone, in which no other element or edge of any canvas should interfere, is measured by the width of the dark panel. We also use this distance to space between multiple logos.
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Minimum sizes
In order to ensure legibility, the primary logo should never appear smaller in print and on web than the sizes that are outlined below.
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Logo don’ts
To ensure that the logo is always used as intended and to establish brand recognition, please avoid making any modifications to the logo, including but not limited to the examples below.
Partner lockup
With universities, sponsors and host venues, the partner sits left, the EF Hult Prize mark right, divided by a vertical bar at 2g distance on each side. Both marks are optically matched in height; the partner never enters or touches the expression panel.
Color palette
Color palette
To keep the EF Hult Prize colours looking consistent across every application, it’s important to use the correct color format for the type of asset you are creating. Different formats are designed for different mediums, so the same color may require different values for digital and print.
EF Hult Prize palette
| Swatch | Color | Role | HEX | Notes |
|---|---|---|---|---|
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Heritage | Primary | #FF329B |
Core EF Hult Prize pink |
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Purple | Primary | #8A2890 |
Core EF Hult Prize purple |
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Midnight | Primary | #292563 |
Deep blue-purple |
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Ink | Primary | #150007 |
Constant panel / dark background |
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Gallery | Primary | #FFFFFF |
White background |
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Sky | Complementary | #12B1E7 |
Bright blue accent |
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Sun | Complementary | #FDD40E |
Bright yellow accent |
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Aloe | Complementary | #06B47A |
Green accent |
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Red | Complementary | #FB0000 |
Bright red accent |
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Orange | Stage | #FF931D |
Nationals stage only |
Typography
Typography
EF Hult Prize uses a proprietary font called EF Circular for assets we create in house. For all volunteer stages of the competition we provide Figtree, a free font which is built into our templates and available to download. Download it to use in all content and digital graphics.
Photography guidelines
Photography
We don’t use stock photos!
We believe that photos taken of (and by) our community around the world best capture the diversity and energy of the EF Hult Prize community. Photography should be high-resolution and feel human, energetic and diverse.
We want to see candid photos and pictures of our student founders at work.
What are candid photos?
Candid shots are pictures of competitors, judges and volunteers in action at our events (interacting, setting up, judging, pitching, showing emotion, celebrating afterwards).
Student founders at work
Including photos of their products, factories, employees.
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Social media
Social media guidelines for official EF Hult Prize community accounts
Social media is an important way to share the EF Hult Prize experience, connect with your community, and amplify the impact of your local program. To help create a consistent and recognisable presence across our global network, we’ve put together guidelines for how to represent the brand online.
From choosing the right logo and visuals to naming your account and creating engaging content, these guidelines will help you communicate clearly while staying true to the EF Hult Prize identity.
Explore the guidance below to make sure your social media presence is consistent, recognisable, and connected to the wider EF Hult Prize community.
Naming conventions
To ensure clarity and consistency across our global network, please include your country name in your social media bio or page title i.e.:
Avoid: EF Hult Prize UWC
Do: EF Hult Prize University of the Western Cape
Using vague or abbreviated names can confuse followers and may result in your page being flagged or mistaken for an unofficial account.
Posting
You may publish content from your university account or your official Nationals account. If posting from a university channel, coordinate with your local Nationals account to align messaging and amplify reach through cross-posting or resharing.
Visuals & naming
Our social media visuals and naming guidelines help you share the EF Hult Prize story clearly and consistently. Use these resources and guidelines to create engaging content that reflects our brand and connects with our global community.
Profile picture
The official EF Hult Prize logo is reserved for official EF Hult Prize communications, including our global social media accounts and brand channels.
Campus programs should not use the official EF Hult Prize profile picture on its own—especially for profile photos or social media avatars. Instead, please make and use your campus program specific graphic, which reflects your team’s official role in the program.
Important: Using the EF Hult Prize official account profile picture may result in your account being mistaken for an impersonator account. To avoid confusion, always add your country or university name to your profile picture.
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Banner photos
For platforms like LinkedIn and Facebook that require a cover image or banner, we encourage you to use action shots from your local event. Showcase your team, participants, or audience in a dynamic moment that reflects the energy of the EF Hult Prize experience in your region/country. Avoid using the EF Hult Prize logo or templated graphics as standalone banner images. Find template here.
Tag us in your posts!
Be sure to use the hashtags #efhultprize and tag us on social media channels when posting your EF Hult Prize updates!
Qualifiers digital assets
Make creating EF Hult Prize communications easier with our collection of ready-to-use digital assets. Explore templates, graphics, and other resources designed to help you communicate the brand consistently across digital platforms.
Qualifiers print assets
Bring the EF Hult Prize identity to life beyond the screen with our collection of print-ready assets. Explore templates, layouts, and resources created for use across printed materials, while keeping every touchpoint consistent with our brand.